Chinese-native execution
Our team writes, negotiates, and ships in Simplified and Traditional Chinese. Nothing is translated after the fact. No voice mismatch with the audience, no sentences that read like they came from a glossary.
Chinese go-to-market · for Web3
Chinese attention, run properly.
Hypersilk is the external go-to-market team for Web3 companies entering Chinese-speaking markets.
KOL campaigns, tier-1 media (PANews, ChainCatcher, Foresight News, Odaily, BlockBeats, Wu Blockchain, Binance Square Chinese), and community (WeChat, Xiaohongshu, Telegram, Chinese X) — Chinese-native, one campaign, one brief.
What we do differently
A growth team that speaks the market.
Most agencies treat the Chinese market as a translation problem. It isn't. It's a relationship problem, a platform problem, and a regulatory-navigation problem — in that order. Hypersilk is built for all three.
Direct relationships, not a marketplace
We work with tier-1 Chinese media and KOLs through established operator relationships. Rates, editorial access, and placement quality reflect that. We don't list pricing publicly because the market doesn't work that way.
Full-stack coverage under one campaign
Media, KOL, community, events, and localization run from a single campaign architecture. You brief once. We sequence the full ladder of touchpoints your launch needs — not four agencies each optimising their own line item.
Discreet by default
Chinese crypto is a sensitive operating environment. Our engagements are structured to protect both clients and counterparties — written agreements, careful attribution, no public client rosters, no screenshot-as-social-proof.
What we run
Campaigns, not one-offs.
Hypersilk runs four work-streams. Most clients engage on all four. A full engagement is a sequenced campaign; a small one is a targeted intervention. Deep-dive details on the services page.
01 / KOL
→
02 / Media
→
03 / Community
→
04 / Events
→
KOL Campaigns
Sequenced launches across tiered Chinese Key Opinion Leaders — segmented by chain (BTC, ETH, SOL, Sui, TON, BNB), platform (X, WeChat, Binance Square, Bilibili), audience, and historical conversion. Scripted or editorial.
Tier-1 Media Placement
Sponsored content, interviews, and coordinated launch coverage at PANews, Foresight News, Odaily, ChainCatcher, BlockBeats, Wu Blockchain, Binance Square Chinese, and adjacent Chinese outlets.
Community Activation
Native community building across WeChat, Binance Square, Xiaohongshu, Telegram, and Chinese X. Moderation, seeding, AMAs, incentivised quests, long-form educational threads — designed to compound rather than burn.
Event Activation
Side events, hackathons, booths, and invite-only gatherings across the APAC conference circuit — Token2049 Singapore, Hong Kong FinTech Week, Taipei Blockchain Week, Consensus Hong Kong, Chinese builder meetups.
Our network
The reach, without the name-dropping.
We keep our roster confidential on purpose — both to protect counterparty trust and to keep the relationships worth something. What we'll share up-front:
200+
Active KOLs
15+
Tier-1 outlets
6
Platform surfaces
5+
Years operating
Full network breakdown, tier structure, and historical engagement data available under NDA during scoping. Read more about the network →
How we work
Scope. Sequence. Report.
Three stages. Operator-owned from the first call through the post-campaign read-through.
A call or two, then a decision.
30–45 minute scoping call. You brief launch, timeline, and constraints. We propose campaign shape — or decline honestly if we're not a fit.
One brief, one operator, full ladder.
Monthly retainer across KOL, media, community, and events — or a 60–90 day launch package. You brief once; we sequence every touchpoint your launch needs.
Weekly notes, post-campaign read-through.
Operator-written updates through the live window. Post-campaign read-through covers reach, engagement, community growth, and on-chain attribution where the product allows it.
We don't publish client logos. We don't post screenshots of DMs. We don't bid on your competitor's search terms. If you work with Hypersilk, you're buying an operations partner, not a billboard.
We'll tell you honestly when we're not the right fit — either because your target segment isn't one we have depth in, or because what you actually need is a product decision, not a marketing push.
Frequently asked
Questions before you write in.
What does Hypersilk do?
Hypersilk is an external go-to-market team for Web3 companies expanding into Chinese-speaking markets. We run Chinese-native KOL campaigns, tier-1 Chinese crypto media placement, community activation across WeChat, Binance Square, Xiaohongshu, and Telegram, and event activation across the APAC conference circuit.
Which Chinese markets do you cover?
Hong Kong, Taiwan, Singapore, Malaysia, and Chinese-speaking communities globally. We work in both Simplified and Traditional Chinese and segment campaigns by jurisdiction and platform.
How are you different from a KOL marketplace?
Hypersilk is a relationship-based agency, not a marketplace. We work with tier-1 Chinese media and KOLs through established operator relationships. That affects rates, editorial access, placement quality, and — critically — the ability to structure sequenced campaigns rather than one-off buys.
Which Chinese crypto media do you work with?
Our tier-1 media roster includes PANews, Foresight News, Odaily, ChainCatcher, BlockBeats, Wu Blockchain, and Binance Square Chinese. Full placement options and rates are shared during scoping under NDA.
Do you publish case studies?
We do not publish client logos or case studies publicly. Chinese crypto is a sensitive operating environment, and we structure engagements to protect both clients and counterparties. References are shared directly with qualified prospects during scoping.
What does a typical engagement look like?
Most engagements run on a monthly retainer with a defined work-stream mix across KOL, media, community, and events. Launch-package engagements also exist for sequenced go-to-market over a 60–90 day window. Scoping typically takes one or two calls.
Insights
Field notes from the market.
Operator-written reference material on Chinese crypto media, KOLs, platforms, and launch sequencing. Slow cadence, written when we think the public reference is wrong or out of date.
Hong Kong RWA: a 2026 operator's guide.
What real-world asset tokenisation actually looks like from inside Hong Kong's regulated stack — who's launching, what's working, and what Chinese-market distribution requires.
Read →Web3 marketing in Singapore.
The audience, the events that matter, Chinese-language vs English-language distribution, and what actually moves the needle when you're launching from Singapore.
Read →What is a KOL in Chinese?
KOL stands for Key Opinion Leader — in Chinese, 关键意见领袖. Full meaning, the tier system, and how KOLs work in crypto specifically.
Read →PANews, Foresight, ChainCatcher, BlockBeats: 2026 guide to Chinese crypto media.
Who the tier-1 Chinese crypto outlets actually are, what each one publishes, how sponsored coverage is structured and priced, and how to actually pitch them.
Read →Chinese crypto KOL tiers, explained.
T1, T2, T3 — what the thresholds really are, how price-per-view varies by platform and chain, and why follower count is the worst metric you can segment on.
Read →WeChat, Binance Square, or Xiaohongshu?
A direct comparison of the three most misunderstood Chinese crypto surfaces — what each does well, who actually converts, and where new launches waste money.
Read →Your first 90 days in Chinese-speaking crypto.
A defensible, week-by-week sequencing of media, KOL, community, and event work for a Web3 team launching into Chinese-speaking markets. Written from actual campaign calendars.
Read →Launching into Chinese markets?
Tell us where you are, where you want to land, and what you've already tried. We'll tell you whether we're a fit — and if we are, what the next ninety days look like.
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